Local Advertising
If you are about to commit to Yellow Pages or any other conventional local advertising media for your business… you're going to be glad you found this!
This could be the most important page you'll ever read before you commit to your next round of local advertising!
There are "advertising secrets" among the smart business community… secrets that some businesses only find after spending large amounts on conventional advertising and others never do! And do you know those who already know of the "secret" would like it to stay that way, as it immediately puts you on, or above, their level.
These "advertising secrets" are incredibly simple to take advantage of (once they are revealed to you)… and yet they allow you to run a sophisticated, flexible "Local Advertising Campaign" with potential to quickly beat your competition. Which means you will, on your next advertising campaign?
- Potentially dramatically reduce your costs for advertising…
- Pre sell to your potential customers even before they contact you…
- Select which areas and times your adverts are seen by potential customers…
- Have flexible advertising that can be changed mid campaign…
- Be on the same level or above the big boys!
The best part is, it is going to present your business to people already wanting to buy your products or services!
It's very simple, actually. Much more simple than you ever thought.
You see… you are ALREADY spending money on advertising… you're just not spending it IN THE RIGHT PLACE.
That's right. You're "cash is draining out" on FIXED CONVENTIONAL ADVERTISING, even if the market changes. And you're leaving your best route of advertising completely out of the picture. And locking your self into an INFLEXIBLE SYSTEM once you cast your advert off.
If you're like most business people, you get the monthly or annual visit or phone call from the conventional based advertising sales rep, right? At the very least, you get to be entitled to a discount or upgrade to the "enhanced advert" for being a long-term customer or signing up before midnight on the day.
During the course of these sometimes very expensive campaigns you find your advert is wrong for the market and not bringing in the business, or a competitor has slapped a big glossy advert just above yours. And you know the worst part is there is nothing you can do about it until next month or next year.
But all this has changed now with local online advertising!
According to the Kelsey group, which is the most widely respected market analysis resource available in the worldwide Yellow Pages industry, 60 percent of all internet searches are now local. Some estimates run even higher than this. Even if it were only 20 percent that's tens of millions a day at least!
So how does this latest local online advertising work?
When a user on the Google search engine types in a search word or phrase they are presented with lists of links to web sites relevant to the search. The displayed page is divided into two types of listings. The first on the lower left is know as "organic" which are in effect free listings, but with no guarantee of page, position or even inclusion. The second on the right, and possibly third on top, are "sponsored" and are paid advertising with the position dictated by the owner's advertising campaign management. This called the AdWords system.
Unlike most conventional advertising media the person searching is already looking for your products or services, and when they click on your AdWords advert they are taken directly to your web site as a potential customer ready to buy.
What is often not understood is that the showing of adverts can be targeted on a time and geographic basis. Hence you have an excellent FLEXIBLE LOCAL ONLINE ADVERTISING system with areas and times where the adverts show completely under your control!
Adverts can be changed immediately or replaced with another if the expected results are not being achieved. Extensive monitoring tools make this simple.
But most important, the cost is totally under your control on a day by day basis.
To find out how we can help you win more business with an AdWords local online marketing campaign please contact us on 01202 699437, or see the marketing page for more information.
Remember with an AdWord campaign your advert need only be slightly better to take business away from even your biggest competitors, and that is where we can help you.
|